We are a global Culture, Talent Attraction, and Talent Acquisition Optimisation consultancy headquartered in Singapore. Our expertise lies in defining your Employer Value Proposition and activating it through organisational development interventions, strategic communications and full-spectrum employer branding.
Tired of Employer Branding fluff?
How about the “war for talent” nonsense? I was too. Working both agency and in-house, I saw countless organisations miss the mark in employee and talent communication. They prioritise PR over strategy, sacrificing long-term impact for short-term gains. And there’s the “talent attraction” agencies staffed with marketers who barely understand HR.
That’s what got me to start Good People Consulting.
More than just “PR-for-HR”
The most common ask for an EVP usually comes from Talent Acquisition not meeting tactical objectives, which is an awful reason to start an EVP project. An EVP project is an intentional instrument linked directly to the People Plan and the HR Operating Model.
As TA continues to struggle, all appreciation for an EVP is dropped and the focus shifts once again. Is that really what you do to a North Star?
What do so many companies get wrong about EVP and Employer Branding?
Many HR teams confuse Recruitment Marketing with Employer Branding.
Recruitment Marketing is the combination of strategies and tools used by an organisation to engage and entice candidates in the pre-applicant phase of recruitment. Now, what really is Employer Branding?
