About our founder and principal consultant
Meet Alvin
Alvin Lim is a seasoned HR consultant and former Global Talent Attraction Lead at Dyson. He specialises in crafting Employer Value Propositions (EVPs), employee listening, and data-driven talent insights to drive digital transformation in HR, as well as full-spectrum EVP activation solutions across the entire talent lifecycle from sourcing, attraction, recruitment, engagement, retention and offboarding.
LinkedIn Profile
More about Alvin
With over a decade of experience in building and leading diverse teams, Alvin specialises in crafting Employer Value Propositions (EVPs) for global organisations. His expertise lies in leveraging research-backed data to drive digital transformation, address recruitment challenges, and deliver exceptional candidate experiences.
Alvin has advised leadership teams of renowned global brands such as Lenovo, Nestlé, GlaxoSmithKline, Unilever, and Prudential. He is also a prominent contributor to Hacking HR and a founding member of its Experts Council, where he shares his insights and contributes to white papers on HR innovation and best practices.
Before moving in-house to Dyson at his last role, Alvin was the Head of Activation Solutions at Universum, where he played a key role in growing Universum’s capabilities and service offerings globally. He also previously served as the Director of the Southeast Asian Association of Graduate Employers (SEAAGE) for almost a decade.
Alvin graduated with a B.A. in Politics and Economics with Mathematics at the University of Melbourne, and is a valedictorian of NUS Business School’s Global HR Leaders Programme (HRLP) at the National University of Singapore.
A former journalist and ERP (NetSuite) tech consultant, Alvin’s career is marked by his commitment to creating genuine connections and his passion for reimagining traditional career pathways.
What does GOOD look like?
Consulting for GOOD
Real solutions solve real problems, so we always start by defining problem statements. We champion pragmatic creativity and cut down waste by not reinventing the wheel at first resort.
Here for GOOD
The message we speak is simple: Always be present in our clients’ needs, be intentional about every piece of work we do, and to cherish our relationships with our clients by doing what we say we will do.
People for GOOD
A great delivery matters little when there’s nobody to celebrate it with. We celebrate every individual and are committed to create an inclusive project environment where everybody feels like they belong.
Talent before Tactics
We pride ourselves on being HR first, strategic communicators second. Our philosophy, “Talent before Tactics,” means we prioritise human resources first, letting marketing and comms purposefully and naturally follow. By focusing on people, we build trust, engagement, and authentic connections.
We are committed to enhancing candidate experiences, fostering innovation, and creating an inclusive workplace. Our strategies are driven by the genuine stories of your people.
Some Brands I’ve Partnered With
Testimonials
I am very pleased to recommend Alvin as someone who is passionate about and dedicated to their work. It was great to have Alvin on a major HR programme offered by NUS Business School and more recently, to be invited to speak at the SEAAGE conference in Singapore which Alvin and his amazing colleagues put together. These interactions gave me the opportunity to see and experience Alvin – and he is a truly thoughtful, action-oriented and wonderfully empathetic person – a true asset to any team or organisation!
Michael Jenkins, CEO of Expert Humans and Partner, FutureWork Forum
Alvin is a people-oriented, data-driven, compassionate leader who understands and appreciates the value of talent applied in various scenarios and circumstances. With his wealth of experience in consulting and in-house settings, he is a trusted advisor to most, including myself, especially in areas of early talent attraction, employer branding and strategies, change management and business transformation. I greatly appreciate his candor and objectiveness in market observations as well.
Bryan Ong, Director Talent Acquisition, KPMG in Singapore
I had the privilege of working with Alvin Lim during my tenure as CEO at Universum, and I am delighted to recommend him without hesitation. Alvin is a true asset to any organisation, bringing an exceptional level of skill, creativity, and enthusiasm to his work. His ability to drive digital and creative transformation within the employer branding space is exceptional. Under his leadership, our Activation Solutions CoE (Centre of Excellence) in APAC flourished, partnering with prominent Fortune 500 companies and forward-thinking employers in the Pacific Rim. What truly sets Alvin apart is his innate talent for inspiring and motivating others. He has a remarkable ability to rally colleagues and stakeholders around a common vision. His passion for his work is infectious, and he consistently inspires those around him to strive for excellence. Alvin possesses a deep understanding of the importance of data-driven decision-making in the field of Employer Branding. He leverages Universum’s unparalleled database and talent insights to craft standout strategies that resonate with target talent and position organizations as employers of choice. His meticulous approach to data analysis ensures that our clients receive measurable and sustained results. His expertise, creativity, and leadership abilities make him an exceptional asset to any organization. It was truly a privilege to work alongside him, and I am confident that he will continue to excel in his future endeavors. Please do not hesitate to reach out to me if you would like to discuss Alvin’s qualifications and contributions further.
Mats Röjdmark, CEO at Billecta and Former CEO of Universum
Let’s collaborate