We work on 3 Pillars
1.
Culture
The way people work and behave in an organisation
2.
EVP
What your employees say are the best aspects of working in your organisation
(And that’s why we say the EVP is not built, but rather “excavated” from the depths of your culture!)
3.
Employer Brand
How you use the EVP to source, attract, engage, retain and recruit top talent into your organisation
A Data-Driven EVP is the North Star of every organisation.
Think of the EVP as a Venn. It’s the triangulation of 3 key components which are also our data sources:
- Steer: Where our leaders are taking us
- Perception: What external talent think
- Experience: What it’s like working here
When you set aside the marketing fluff that many EVP projects seem to degenerate into – you’ll discover that the EVP is actually the highly strategic communications vehicle of your People and Workforce Plan. It’s the common thread that runs through the entire Talent lifecycle.
Data is our compass. The EVP is the true north.
“An organisation’s ability to learn and translate that learning into action rapidly, is the ultimate competitive advantage.“
– Jack Welch, former CEO of General Electric
Delivery Capabilities
Strategy & Research
Developing and localising EVPs, Leadership Capability gap analysis, TA touchpoints audit, data roadmaps, ESG Comms to help you reinforce your People Operating Model.
Tech
Career Website audits, KPI/Analytics dashboards, UI/UX audits, website design, wireframe to bring a complete solution in support of your TA and HR tech stack.
Creative
Creative Concept Development, Campaign Content, HR Communications, Brandbook, Playbook development to help you build an attractive and distinctive Employer Brand.
Media
End-to-end omnichannel campaign management and delivery across programmatic ads, SEO/SEM, social media marketing, OOH media buys for all your media needs.
Ready to purposefully define some problem statements together?
GoodPeople doesn’t act like just a vendor. Every solution is customised for you to stand out with authentic, credible and differentiating propositions to your target talent. And it doesn’t have to be big, clunky, or complicated – it just needs to be intentional.
When you are ready to take the discussion further, we will partner with you to prepare a customised proposal and a detailed scope of work for execution.